CallisonRTKL, specialists in architecture, design and technology has unveiled its role in the design of the mega-project, Riyadh Front, a new retail destination in the heart of Saudi Arabia’s capital.

The development, by Kaden Investment Company, aids the economic, cultural and societal pillars of the esteemed Saudi Vision 2030 in attracting modern, local, regional and international brands that contribute to the economy through modern trade.

Located on King Khalid International Airport road, the retail development is built on more than 180,000sq m and includes top brands and restaurants, along with a premium movie theatre.

The first-of-its-kind outdoor retail resort integrates smart architecture and human-centred design to host innovative modular offices, stunning green spaces, and water features. This is in addition to world-class shopping, hospitality and dining experiences. Riyadh Front has been designed to engage visitors and create excitement with separate luxury, wellness, entertainment plazas as well as a central plaza.

The development was designed to boost engagement in outdoor lifestyles and enhance overall health and wellbeing of visitors, and demonstrates the successful design principles of the current requirement for social distancing, changing the way people experience destinations in the kingdom forever.