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Camilla Set for US Expansion

The resort and ready-to-wear luxury brand, famous for its colourful prints is expanding across the US.

Camilla, founded by Australian designer and artist Camilla Franks, has made its East Coast debut, opening a lavish, richly detailed 2,000sq ft shop at The Mall at Short Hills, Short Hills, New Jersey. It’s the company’s fourth US outpost, joining locations at Merrick Park, Coral Gables, Florida; South Coast Plaza, Costa Mesa, California and Aventura Mall in Miami.

The new 2,000sq ft store is in line with Camilla’s strategic expansion plan. The company plans on opening 20 US stores during the next four years.

The brand’s signature prints – hand-drawn and painted by artists – take centre stage in the Short Hills store, dubbed the “Hotel of Curiosity”. Womenswear and men’s offerings are displayed above brass totem animal details embedded in the timber flooring. Footwear, sunglasses and home products are showcased on columns decorated with Camilla’s iconic prints.