The luxury brand has partnered with The Webster to take shoppers on a surreal tour of Southern California.
The new immersive experience intends to provide a solution for customers to try out the brands range of high-end outerwear without having to travel to a store. Customers can create avatars who then wear Canada Goose products and explore animated areas of Southern California including the Santa Monica Pier, the Hollywood Sign, Joshua Tree and Big Bear.
“Through an interactive expedition of these modern landscapes, we are empowering customers to use a brand new perspective to discover the world around them. We inspire all people to engage with the outside world – in this instance, a virtual world but a powerful one that can impact the actual. Whether you’re embarking on a cityscape, mountainscape or desertscape, this 3D-adnimated exploration helps you identify the essential gear for your next adventure,” commented Canada Goose CMO Penny Brook.
