A specialty retailer and product developer that bills itself as “Home of the Hottest Trends” is expanding its US footprint.

Showcase plans to open 27 stores in 12 states by the end of summer, the largest and fastest single expansion in the company’s 28-year history. The privately held company currently operates 109 stores in malls across Canada, and 10 locations in the Northeast US, which it entered in 2019.

To support its US stores, Showcase has opened a 147,000sq ft distribution site in New York. Additional store openings in 2022 will be announced in the upcoming months.

Showcase sells toys and novelties along with home, health and beauty, candy and food items that reflect the latest trends.  The stores are designed to be fun, with flash discounts and feature interactive product demonstrations. Customers are encouraged to “try it before you buy it,” with the majority of the merchandise open and on display.

The retailer said its proprietary trendspotting technology uses sophisticated techniques, powered by algorithms and AI, to understand and identify trending products. Speed-to-market is a key part of its business model: On average, each trend goes from concept to shelf in 53 days, with some of the top 10 items launching in as fast as 16 days.