The retailer will continue to sell through its retail partners but will close their ecommerce sites at the end of the month.
Canon Australia launches its ecommerce store in 2011 but having never grown tremendously in popularity, the store only accounted for around 1 per cent of the brands product sales. With other offers such as the Canon Experience Centre in Melbource which offers customers the ability to test, try and buy produce, the ecommerce site didn’t seem to have the same allure on consumers.
In taking this step to close their online sales point, the company hopes to steamline its business and support their local retail partners who have been hit hard by the global pandemic.
The online store will officially close on September 30.
