This latest joint initiative will accelerate the digitalisation of Singapore retailers and follows the success of last year’s CapitaLand x Shopee 11.11 campaign.
Aimed at helping Singapore retailers embrace digitalisation as part of holistic and sustainable retail strategies, the initiative is an outcome of the Emerging Stronger Taskforce’s (EST) Alliance for Action (AfA) on Facilitating Smart Commerce. The AfA on Facilitating Smart Commerce is focused on pioneering new operating models to help Singapore retailers digitalise and export local brands overseas, develop sustainable business strategies, and diversify their revenue streams.
Mr Lee Chee Koon, Group CEO, CapitaLand Group and Co-Lead for the AfA on Facilitating Smart Commerce, said: “Singapore has a deep pool of retail entrepreneurs and talents who have the potential to achieve regional and global success with the right platforms and support. This is aided by the country’s deep-rooted shopping mall culture and positioning as a digital hub, which has given Singapore retailers an edge in innovating omni-channel retail business models.”
Operated by CapitaLand, IMM is Singapore’s largest outlet mall with more than 220 outlet and retail stores offering attractive discounts all year round. The IMM virtual mall on Shopee recreates IMM’s iconic outlet shopping experience online with a standalone landing page, enabling shoppers to buy authentic merchandise at attractive prices. It connects IMM retailers to consumers on Singapore’s largest ecommerce platform, offering them more online marketing opportunities to drive revenue through enhanced branding under one roof.
