CapitaLand Investment (CLI) is evolving its omni-channel retail strategy with the launch of two initiatives through its CapitaStar rewards programme.
The two initiatives are CapitaStar For Business, which offers a suite of digital solutions for retailers operating in CapitaLand properties and beyond, and a platform partnership with cashback app ShopBack.
Driven by Singapore’s growing digital literacy and consumer trends, CLI will evolve its omni-channel strategy, currently anchored on e-commerce platforms eCapitaMall and Capita3Eats, to focus on growing the CapitaStar ecosystem via CapitaStar For Business and the CapitaStar-ShopBack partnership. The operations of eCapitaMall and Capita3Eats will thus cease on 30 April 2022.
Mr Chris Chong, CEO, Retail & Workspace (Singapore & Malaysia), CLI, said: “With Covid-19 accelerating the popularity of digital channels among consumers, we recognise the importance of enhancing our digital touch-points to increase the attractiveness of CapitaLand’s retail operating platform. Building on the strong foundation of the CapitaStar ecosystem in driving tenant sales and increasing customer stickiness, we are bringing in new partners and adding more digital services to create sustainable value for our retail partners in an omni-channel environment. We are excited about the potential of CapitaStar For Business and the CapitaStar-ShopBack strategic partnership in improving CapitaStar’s reach and data analytics to drive better customer outcomes. We will continue to explore new ways of harnessing the digital capabilities of CapitaStar to provide value-adding experiences for both consumers and tenants.”
