Shaftesbury Capital has announced that Carhartt WIP has signed for a new flagship store in Soho. Opening on 33-35 Brewer Street, the signing signifies the leading landlord’s ability to deliver prime, flagship spaces for best-in-class brands.
Carhartt WIP will open a 4,000sq ft store and stock the brand’s seasonal men’s and women’s collections, as well as gadgets, accessories and special collaborative projects. The space will be designed by Creative Director Salome Faeh and the Milan-based architect Andrea Caputo, who have worked together on numerous retail locations across the globe. Carhartt WIP Soho will launch later this summer, relocating from its current location on Brewer Street into a larger unit within the Shaftesbury Capital portfolio.
Building on its long-standing relationship with Shaftesbury Capital, Carhartt WIP’s new Brewer Street flagship will join the brand’s existing store in Seven Dials, demonstrating the landlord’s extensive appeal, active management and collaborative approach.
Carhartt WIP will sit alongside complementary retailers within Soho such as A.P.C., Axel Arigato, END and Paul Smith and is the latest in a long line of flagship sites at the leading West End destination, shortly following the likes of Wolf & Badger and PANGAIA.
