They are helping Sun & Ski Sports bring customised, season-specific content to its stores across the country. The retailer is deploying Carousel Cloud throughout its organization to showcase the products and services it offers to its customer base of outdoor enthusiasts.
Founded in 1980 and headquartered in Stafford, Texas, Sun & Ski Sports is a specialty outdoor apparel, footwear, and equipment retailer with 32 stores in 12 states across America. The company differentiates itself through exceptional customer service, first-hand expertise, and competitively priced brands ready to perform for any journey. Its brand marketing team handles all marketing and creative efforts in-house, including store signage, email, social media, digital display, website, print ads, and distribution of video content to displays positioned in its stores.
Robert Budnik Jr., Director of Brand Marketing at Sun & Ski Sports, explains that the retailer previously used a legacy video publishing process that required team members to deliver individual USB thumb drives loaded with content to each store location.
“We would mail them out to our 32 locations every few months,” he explained. “The amount of work involved in purchasing the thumb drives, loading them with video content, and then sending them off and following up with each store to ensure fresh content was uploaded before each season became a logistical nightmare.”
This system was also inefficient when tailoring specific content to each location. “A store in Houston doesn’t need to receive content about local ski or bike rentals, but our resort store locations like in Colorado and Mammoth Lakes do,” he said. “I wanted a solution that would allow us to publish customized content relevant to each specific local market easily.”
