Cartier flagship has opened on Alibaba’s premium Tmall Luxury Pavilion, becoming the first Richemont-owned business to launch a standalone boutique on the site.

“The Tmall Flagship boutique marks a milestone within the Maison’s longstanding presence in China, reflecting the inheritance of the pioneering spirit embedded in the Maison’s DNA,” said Cyrille Vigneron, president and CEO at Cartier International.

He said the Cartier flagship’s launch will provide significant opportunities for the brand to embrace China’s fast-moving retail environment in order to further strengthen its commitment to Chinese clients, given the increasingly complex e-commerce landscape of the market.

Besides a wide collection of jewelry, timepieces, and accessories, the Cartier flagship on Tmall features the global debut of two exclusive collections: the Juste un Clou small model bracelet with diamonds and the Guirlande chain wallet bag.

The brand offers special services including red box engravings and door-to-door Cartier Bellboy delivery services for the first 288 clients.

To celebrate the launch, Cartier Tmall has created a hashtag #Let’s Cartier on Weibo and unveiled its grand opening ceremony this February with Tmall Super Brand Day.