A Cartier flagship has opened on Alibaba’s premium Tmall Luxury Pavilion, becoming first Richemont-owned business to launch a standalone boutique on the site.
“The Tmall Flagship boutique marks a milestone within the Maison’s longstanding presence in China, reflecting the inheritance of the pioneering spirit embedded in the Maison’s DNA,” said Cyrille Vigneron, president and CEO at Cartier International.
He said the Cartier flagship’s launch will provide significant opportunities for the brand to embrace China’s fast-moving retail environment in order to further strengthen its commitment to Chinese clients, given the increasingly complex e-commerce landscape of the market.
