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Cartier Unveils Updated Vienna Store

After intensive expansion and renovation work, the 329sq m Cartier boutique in Vienna has opened its doors to the public.

Within the renovation, particular attention was paid to incorporating local craftsmanship and decorative objects from the renowned Augarten porcelain factory and the Viennese trading house Lobmeyr were also integrated.

The Parisian interior designer and architect Laura Gonzalez, who was responsible for the redesign of the Vienna boutique, has already designed the Cartier locations in Stockholm and Paris. Speaking about the Vienna location, she said: “The boutique was conceived as an immersion in a plant universe reminiscent of the Austrian meadows and gardens of a thousand flowers painted by Klimt. This is a direct reference to Viennese art culture and is in harmony with the flora and fauna of Cartier creations.”

The renovation of the ground floor is an ode to the flair of the opera city. Cartier commissioned Atelier Fey and macrame artist Laurentine Périlhou to create a monumental decorative panel for the reopening. The first floor, inspired by the golden era of Viennese coffee culture in the 1920s, invites you to linger in a traditional ambience; a sophisticated place that becomes a real rendezvous. The second floor focuses on craftsmanship and displays classics from Cartier fine and high jewelry in an elegant Art Deco atmosphere.