The technology brand has further expanded its offline retail presence with this, their fifth store offering in Japan.

CASETiFY is a Hong Kong and Los Angeles based technology and lifestyle accessories brand that was initially born as an e-commerce offering first. It has since expanded heavily in Asia Pacific offline retail in the last two years since the pandemic began.

Their latest offering is a new ‘CASETiFY STUDiO’ situated in the Shinjuku Mauri Main Building in Tokyo. The brand has two further stores in Tokyo, specifically in Shibuya and Ikebukuro, some of the most transited areas in the city. A further two stores are situated one each in Osaka and Nagoya.

Under the concept of CASETiFY, the design of the new store creates a visually driven shopping experience. Painted in bold CASETiFY brand colours, dominated by blue and infusing its iconic monogram into the different elements of the store, the shop provides the perfect atmosphere for customers to consider which accessory design connects with them the most. Staff members are also on hand to answer questions about customisation options, many of which can be performed on the spot. Meanwhile, a kiosk corner has been set up as an independent pick-up spot for products, making it possible to receive online pre-orders more smoothly than ever before.