Casio Middle East has launched a limited-edition watch inspired by Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Thirty percent of the money earned through sales of the watch was donated to the UAE-based humanitarian organisation, well it’s about time.
“This was my third collaboration with G-SHOCK Middle East in two years and the most successful one to date. The idea behind this edition was to showcase our solidarity in tough times and our ability to keep creating and innovating. The success was unprecedented; in a matter of hours, over 3,000 watch aficionados had voted for their favourite design, texting to order their piece even before the voting had ended,” said Hassan Akhras, Founder of Arab Watch Guide.
“The contest between the two artists allowed us to continue our support for emerging talents, providing them with a platform to showcase their artistic skills. The ‘making of’ the watch strap design was not just a unique moment but a world first that brought entertainment to over 3,000 watch connoisseurs within our community and allowed all to be part of the G-SHOCK creative journey,” added Koji Naka, Managing Director at CASIO Middle East.
