Casper has unveiled an immersive store format that includes its first-ever “pillow lab” and nap appointments complete with “sleep provisions” kits.
The mattress, bedding and furniture retailer has revamped its store at South Coast Plaza in Costa Mesa, Calif. The new design include both digital touchpoints and touch-and-feel materials that allow shoppers to experience the innovation behind Casper’s product technology, the company said.
“Inspired by Casper Labs, Casper’s research and development arm, the store brings to life the three pillars of our R&D: cooling, support and comfort,” said Brad Bailey, chief sales officer of Casper.
The reimagined store includes a dedicated “snooze bar” consultation area, where employees can educate customers on all things sleep, including the products that best address their needs and lifestyle and how to create a sleep environment to achieve their best sleep.
