Norwich’s leading social, leisure and lifestyle destination, Castle Quarter, has secured darts store and social hub ArrowHeadz for the brands first outlet.
ArrowHeadz has taken unit 27, located within the scheme’s Leisure Zone, on a new five-year lease. As well as selling all the equipment needed for the sport, it will feature three darts lanes for matches and practice, incorporating the latest automated scoring technology and the potential to hold remote games with players in other locations. The store will also serve as a social hub, giving dartists a place to meet, practice, receive coaching and watch screenings of major darts contests.
The launch of ArrowHeadz follows a surge in interest in the sport, a trend that has accelerated following the surging profile of 17-year-old Luke Littler since his run to the PDC World Darts Championship final in January. Estimates suggest the number of people playing darts has surged by 40 per cent in recent years.
The latest arrival at Castle Quarter strengthens the destination’s ‘competitive socialising’ offer and cements the scheme’s repositioning towards innovative social, leisure and lifestyle operators while retaining its traditional retail strength. The pivot has brought major new brands to the destination, including Boom Battle Bar, Putt Putt Social and Escape Hunt. Improved dining options have also been a focus, with the arrival of independent restaurants such as Silhouette alongside the ‘market hall’ style street food hub Castle Social.
