The store, located at 180 Piccadilly was closed earlier this year as a result of its administration filing and the Coronavirus-induced national lockdown.
The brand has been working on a transformation plan which was announced in October and has been driven by Holly Marler, who joined the company from Liberty London. The new store will feature a number of exclusive products as well as a special reopening collection that consists of new and vintage prints.
The 7040sq ft location is the brand’s first and only UK store and is set to showcase the brand’s 27 years of British design and print heritage. The store has a particular focus on home entertaining and beauty and wellness, it’s also home to a bespoke haberdashery where customers can purchase fabric by the metre.
Chief Executive Officer, Melinda Paraie, commented: “London it at the heart of our brand. We are confident that our customers will recognised and love the quality and craft of the products in a highly curated environment, relatable to today’s lifestyle.”
Caulder Moore was delighted to partner with the Cath Kidston team in delivering a new store experience in the brand’s global flagship in Piccadilly.
