Global fashion brand U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has launched its first store in the UK, at Cheshire Oaks, Ellesmere Port.
Attending the launch event was Hollyoaks stars Jennifer Metcalfe and Owen Warner, alongside reality TV star Matt Peacock, and fashion influencer Juliana Ugokwe. There was also a special guest appearance from commentator, host of CBS Sports and The World of Polo, Karl Ude-Martinez.
Situated in the McArthurGlen Cheshire Oaks Designer Outlet, the new store houses the latest men’s and women’s wear collections from the global, sport-inspired brand. Stylish people of the North-West now can experience one of the world’s most celebrated lifestyle brands. Shoppers will also experience the elevated store design concept, set over 2000sq ft, complete with aspirational imagery, the brand’s signature stripe detailing, tech-driven touchless pay, and LED screens for streaming photoshoots and some of the world’s most exciting polo games. New product deliveries will be arriving to the store weekly, keeping the options fresh for consumers.
The collections represent the heritage story of the brand, but told in the most contemporary way. Sports-inspired pieces range from the preppy to the collegiate; off-duty chic mixed with truly durable everyday items for the whole family. U.S. Polo Assn. began life in 1890, as the official clothing supplier of the United States Polo Association (USPA), worn by players and followers of one of the most prestigious sports in the world. Nowadays, it is an instantly recognisable lifestyle brand with a multi-billion dollar global footprint. It operates in 194 countries, successfully fusing past and present for lovers of classic, timeless and wearable style. It still maintains its unbreakable bond with the USPA, and continues to be its official apparel partner.
Image Credit: Carl Sukonik/The Vain Photography
