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Central Chidlom set for Transformation

Central Department Store, a subsidiary of Central Retail Corporation, has disclosed an infusion of USD109.7M into the redevelopment of Central Chidhom, aiming to create a luxury hub in Bangkok.

The redevelopment aims to cater to three main customer groups: high-spending customers seeking well-curated products, young individuals passionate about fashion and art and travellers and expatriates in Thailand.

Natira Boonsri, CEO of the Central Department Store Group under Central Retail, said the announcement is “another significant step” in the development’s evolution. “We no longer see Central Chidlom simply as a department store, it is now ‘The Store of Bangkok,’ the epitome of shopping sophistication for both Thai and international clientele,” Boonsri said.

The new Central Chidlom will offer a distinctive shopping experience, bringing together a range of upscale and contemporary brands under one roof. The retail offering will be complemented by at least 60 food outlets to boost the development’s lifestyle component, in addition to services such as concierge lounges, personal shopping assistants and digital parking services.

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