Central Marketing Group, the distribution arm of Central Retail, has launched a digital shopping mall in partnership with phone network AIS 5G.
The virtual e-commerce destination, which is divided into three sectors: Beauty/Home, Watch Station and Fashion, brings together more than 20 international brands, including Dyson, Clarins, Fossil, Calvin Klein, Guess, and Tommy Hilfiger. The new online mall is part of V-Avenue’s ecosystem, which also includes other virtual shopping destinations such as Emporium, Asian Lifestyle, M Lifestyle and RS Mall.
Central Group said: “This partnership brings the most advanced Virtual Reality (VR) technology to a tangible experience for the consumers. Online shopping channels like V-Avenue will drive the retail business to be more advanced and prepare to expand into the next phase by bringing famous brands from Power Buy and Supersports to open a virtual shopping mall.”
Central Marketing Group is an international fashion and beauty distribution business that operates over 40 brands through retail sales counters located in major department stores and other retail sales counters.
