Building on the strong foundation of the Group’s 900-day Digital Transformation project, Chalhoub Group have accelerated the process of adjusting to the changing consumer behaviours bought about by Covid-19.
The Coronavirus outbreak has significantly impacted the luxury consumer’s behaviour and according to market research undertaken by Chalhoub Group, 30 per cent of GCC consumers bought luxury items from a website for the first time. As well as this consumers had a raised level of expectations from their online and in store shopping and there’s an increased appetite for casualwear, skincare and wellness.
Building on the strong foundation of the Group’s 900-day digital transformation project, the Group will continue to work on being more customer-centric and focus on growth and innovation whilst creating more efficiency, synergies, collaboration and building a thriving culture for its employees. This movement of transformation and acceleration will include a digital and e-commerce drive, investment in tech, data, supply chain to continue enhancing the customer & employee experience. Chalhoub Group will further develop and create its own brands, concepts and products and have a dedicated focus on the Saudi Arabia market.
The new Chalhoub Group’s organisation will be simpler with 4 verticals reporting to the Group CEO, Patrick Chalhoub: Managed Companies, JV and Strategy, Growth, Innovation and Investment, Operations and Enablers, and finally People and Culture.
“I am convinced that the future is full of opportunities for our Group, and I am confident that the new organisation will enable us to unleash all the potential and energy of our people. This structure will allow us to drive growth and sustainability, be innovative and creative, foster synergies, cooperation and drive efficiency, have more ownership and accountability for our initiatives,” commented Patrick Chalhoub, CEO of the Chalhoub Group.
