Chalhoub Group, alongside other investors, has invested in French clean beauty brand La Bouche Rouge to meet growing consumer interest in clean beauty products.
The conscious beauty movement is gaining traction in the region, as clean skincare regimes have become a high priority for consumers as part of their overall wellbeing.
Since its inception in 2017 La Bouche Rouge, meaning ‘red lips’ in French, has aimed to curate luxury that makes life more beautiful all the while protecting the planet for future generations. The brand seeks to redefine consumption, production, and redistribution with the objective of leaving a positive impact throughout the process. La Bouche Rouge’s quest for natural beauty is also reflected in its proprietary lab where it develops patented, singular formulas with a minimum of 60 per cent active ingredients and up to 91 per cent for its lipsticks. Taking packaging to a new level of chic while aligned with La Bouche Rouge’s environmental commitment, the products come in refillable, eco-designed leather cases.
“We are delighted about this collaboration with Chalhoub Group that marks a new milestone in our development strategy in the Middle East towards one ambition: to create desire around a new beauty luxury paradigm, one that does not compromise between results and sustainability. It’s the duty of our generation to close this gap and to inspire all to make a difference,” said Nicolas Gerlier, President and Co-Founder of La Bouche Rouge.
