The luxury Dubai-based retailer has launched the flagship edition of its fashion design incubator Fashion Lab in Saudi Arabia to identify emerging talent in the Kingdom.
The Fashion Lab incubator integrates expertise with the insights of industry professionals to grow prospective Saudi brands and nurture Saudi fashion talent. Although the Arab region has been long accustomed to importing international fashion brands and trends, the area is increasingly developing its own unique creative industries and the Chalhoub Group is intent on nurturing these talents.
Dina Sidani, Chief Innovation Officer at Chalhoub, commented: “We see such a huge opportunity in this market that we chose to launch the first edition of our design Fashion Lab directly in Saudi. The first incubator we launched in the region was the beauty one and then, when we saw the potential in the Saudi market and all the growth that was happening in it, we thought the perfect next step was to launch a programme specifically supporting the Saudi designers.”
For the Fashion Lab, Chalhoub Greenhouse is looking into disruptive emerging brands that are focused on streetwear, sustainable fashion, contemporary design, and accessories that all have a unique story to tell.
