Regional luxury retailer Chalhoub Group has signed a partnership with Spanish fashion brand ADOLFO DOMÍNGUEZ with an aim to launch the brand in new markets in the Middle East and accelerate its global expansion.
ADOLFO DOMÍNGUEZ is a brand that promotes a new consumption model that values quality and durability over disposable fashion and has launched several sustainability initiatives which support the curation of ethically made and environmentally friendly fashion. These include introducing vegan bags back in 2012, pioneering the use of sustainable and natural fabrics including linen and TENCEL™, increasing the use of recycled materials fivefold since 2021 and active involvement in trade bodies and initiatives including the Leather Working Group (LWG) and the Business Social Compliance Initiative (BSCI).
Commenting on the partnership Grace Khoury Vice President of Fashion Accessories at Chalhoub Group said, “As a premium contemporary and avant-garde fashion brand ADOLFO DOMÍNGUEZ’s aesthetic perfectly aligns with the diverse and discerning tastes of regional customers. We share many of the same values, including a commitment to ethical and sustainable practices. We are confident that this partnership will be the start of a successful journey, and we will work together to bring ADOLFO DOMÍNGUEZ’s unique and sustainable fashion offerings to our customers across the region while contributing to the brand’s growth and development in the Middle East.”
