The retailer which is part of Foot Locker, has opened a new retail concept Champs Sports Homefield, in Pembroke Pines, Florida.
The 35,000sq ft store, the largest in Foot Locker’s global portfolio, is billed as a “true home for the modern athlete.” It offers a wide range of in-store experiences and specialised services, along with expanded product categories.
Homefield’s experiences include a full-sized basketball court, a multi-sport court and a “Champs Combine” virtual reality digital screen that measures customers’ wingspans, height, jumping ability and agility. Other features include classes taught by local athletes, a smoothie bar and a 2,500sq ft dedicated health and wellness area.
The store will also offer ongoing programming events and workshops aimed at bringing the community together in celebration of sports and athletes. A “Wall of Game” will honour residents in the community who have made a positive contribution to local sports.
“We’ve been a part of athletes’ lives since inception and this new Homefield concept directly caters to their total needs,” said Guy Harkless, Senior VP and General Manager of Champs Sports and Eastbay. “We know those needs are constantly changing and therefore, we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future.”
