The move marks the brands Factory 5 launch, which commemorates the centenary of its Chanel N°5 fragrance.
Chanel has launched a dedicated pop-up in Selfridges’ prime Corner Shop location on the iconic Oxford Street in London. The Corner Shop is known as one of the key positions in Selfridges’ London flagship and has already been home to a wide variety of high-end brands in the past.
The London pop-up is one of a number of temporary stores opening this summer that will all celebrate the iconic N˚5 fragrance. According to the company, these pop-up locations are “imagined as theme parks dedicated to N˚5 that immerse people in a world which mixed the black and white identity of N˚5 and the bright colours of pop culture.”
Selfridges are anticipating the pop-up to be exceptionally popular among customers, and have issued a comment stating: “to ensure that all of our customers are able to enjoy this collection and due to high demand, we have limited purchases to one item of each Chanel Factory 5 product and one order per person.”
