The temporary store location is dedicated to the brand’s watch and jewellery collection and is located on the rue de la Paix, in Paris.
The new boutique will act as an interim location whilst Chanel’s neighbouring flagship at 18 Place Vendôme undergoes a period of restoration and renovation. The flagship will be renovated under American architect, Peter Marino’s vision. An iconic figure who is recognised within the industry as a key player in the renovation of a large number of the world’s luxury boutiques.
The new pop-up boutique is located close to other luxury brands, such as Cartier and occupies a space previously taken up by British brand, Dunhill. Within the pop-up, customers will be able to shop the brand’s special collection of five rings, branded as ‘Les Bijoux de Mademoiselle’ which are in reference to the brand’s founder, Gabrielle Chanel.
Each of the five rings is made to appear opulent and rich and will only be available for the next six months.