This month, the footwear and fashion accessories brand is deepening its footprint in Hong Kong, with the opening a new concept store at Cityplaza.
Situated in the business district of Taikoo, the new CHARLES & KEITH store occupies an area of 197sq m and is the first in the brand’s global network to reflect its 6th generation store concept. The store stays true to the brand’s minimalist aesthetic with gradual curves and fluid lines paired with a clean colour scheme.
Speaking to the design, the store boasts notes of green byway of fresh palms and lush velvet couches. Porcelain stoneware meanwhile creates a contract against the rest of the interior, with a cementitious finish applied to fixtures emulates warm limestone.
Chief Operating Officer, Keith Wong, said: “We are thrilled to unveil the newest iteration of the CHARLES & KEITH boutique experience – just as the brand celebrate its silver jubilee. This new store concept which will be reflected in all forthcoming openings stays true to our brand codes, while injecting the personality of each individual city it calls home with one-of-a-kind features.”
