The virtual store is an immersive, three-dimensional shopping environment that duplicates an in-store visit from the customers own home.
The new virtual store utilises the Obsess experiential e-commerce platform and allows customers to explore, shop, receive personalised advice and product recommendations, join live events with Charlotte Tilbury and other special guests, watch makeup and skincare tutorials and invite friends to virtually join them via video so they can shop together.
Obsess is an Augmented and Virtual Reality software platform for experiential shopping. The specialist technology enables brands and retailers to serve 3D 360 shopping experiences on their website, mobile apps and social channels. Neha Singh, Founder and Chief Executive Officer of Obsess, commented: “E-commerce shopping is surging due to the pandemic and savvy retailer know they need to offer a differentiated online experience to attract and convert customers, especially as we head into the holiday season.”
Charlotte Tilbury commented: “We have always been a digital first brand; it’s at the heart of everything we do, so by launching this virtual store, we are truly operating as an omnichannel business and offering our customers an immersive 360-degree experience whenever and wherever they come into contact with the brand.”
