The new stores will house a collection of apparel, handbags, jewellery, gifts, beauty, shoes, tech, pets and children’s wear, among others.
Charming Charlie is known for its colourful visual merchandising model, which consistently set it apart from its competitors. The company was founded in 2004 and has since been through two bankruptcies. The first left the brand with a reduced footprint and the second led to complete liquidation. Since then the company has opened a new store in Atlanta last September.
Now the company intends to reopen in the communities who love the brand most with markets including Houston, Frisco, Arlington, Thousand Oaks, Pembroke Pines, Des Moines, Tucson, Chicago, Broomfield, Fresno, Ventura, Modesto and Deptford all expected to welcome Charming Charlie stores between now and the end of April.
Charming Charlie President, Steve Lovell, commented: “We’re incredibly pleased to be brining Charming Charlie back to its origin city of Houston and continuing to grow in all aspects of our business, especially in light of the challenges businesses have faced in the last year.”
