Controlled by LVMH, Cheval Blanc Hotels is planning a 115-room luxury hotel designed by Peter Marino on property it owns at the corner of Rodeo Drive and Little Santa Monica Boulevard.
This is being seen as a long-term venture that has an estimated opening date of 2025 by the earliest. The upcoming hotel is set to be built on parcels of land owned by LVMH that in the past were owned by Brooks Brothers and the Paley Center for Media.
“The hotel that they are proposing is at the highest end, at a part of the market that maybe is not being met right now,” said Masa Alkire, Principal Planner for the city. “This is supposed to be the upper echelon of hotels.” The Cheval Blanc hotel in Beverly Hills will feature some of the largest luxury hotel rooms in Los Angeles, two restaurants, a Spa, two swimming pools and a private members club, as well as retail space dedicated most likely to one of the LVMH flagship companies.
Cheval Blanc Beverly Hills will be clad in imported French limestone, the same stone used to make “all the really classic chateaux” in France, Peter Marino said, including the historic Chateau de Chantilly and Palace of Fontainebleu. Every window will be a different size, Marino said, “which is insane from a construction standpoint, but very human. I wanted a very humanistic approach. The hotel will have “art everywhere,” Marino said, including at the entrances and what he called a proposed graffiti wall on the newly realigned service alley “that will be the number-one selfie spot.”
