Chevignon celebrates 30 years of presence in Colombia under the license format. The French company adapts to the local market thanks to its local partner that designs, produces and markets in the country.
The French brand with local representation is positioned as the jeans brand with the largest market share in the country. Chevignon closed 2022 with record figures and in 2023 it continues with the same trend, despite the challenges and difficulties that the country is experiencing at a political and economic level.
With a wide portfolio of products, Chevignon is committed to all audiences, from the urban youth to the elderly, with its cuts that range from the most fashionable styles to the most classic.
Currently, Chevignon has 72 single-brand stores in Colombia, of which 38 are its own, and it has a presence in 450 multi-brands nationwide. The brand also has an online store that already accounts for 12 per cent of the annual turnover.
