Walmart’s white label GoLocal delivery service is adding its first apparel retail client, Chico’s.
In time for the holiday rush, Chico’s FAS is enabling customers across its Chico’s, White House Black Market, and Soma banners to have online orders delivered to their homes in as little as two hours. Two months after The Home Depot became the first retailer to sign on with GoLocal, Chico’s is partnering with Walmart for same-day delivery in select markets including Chicago, Illinois, and Fort Myers, Florida, with plans to expand into other markets in 2022.
Same-day delivery via Walmart GoLocal is the latest omni-channel offering from Chico’s. In December 2020, the company partnered with delivery platform Roadie to provide same-day delivery in as little as four hours at 97 per cent of its stores.
In addition, as the retailer began shuttering stores due to the Covid-19 pandemic in March 2020, it provided store managers with handheld devices containing proprietary styling software, called Style Connect that enabled them to communicate directly with the majority of its customers to drive the frontline business to digital fulfilment. Chico’s has continued to leverage Style Connect to increase sales as part of its omni-channel “post-Covid-19 operating model.”
With the October 2021 launch of GoLocal delivery, Walmart began taking on the likes of Instacart and DoorDash. The discount giant is building the new service on the existing infrastructure supporting the Express Delivery same-day delivery service it rolled out in 2020. This includes drones, autonomous vehicles and market fulfilment centres.
