Starbucks Coffee Company has announced the promotion of Belinda Wong from President to CEO of Starbucks China.
Wong has been instrumental in Starbucks unprecedented growth in China – from 400 stores in 2011 to over 2,300 stores today – by focusing on the foundational values of Starbucks mission and driving meaningful innovation for Starbucks partners (employees) and local customers in China. In this role, Wong will oversee Starbucks plans to double its scale to operate 5,000 stores in China. Wong will continue to report to John Culver, Group President, Starbucks Global Retail.
“Over the past five years, Belinda’s vision, experience and push for innovation has elevated Starbucks in the hearts and minds of the Chinese people and created a strong foundation for Starbucks growth in China,” says Culver. “Belinda embodies our mission and values as a company and her promotion will help further propel Starbucks efforts in building the partner and customer experience for the China market over the long-term.”
“It is a privilege and honour to be appointed to lead Starbucks business in China during this important time,” adds Wong. “There continue to be tremendous opportunities for Starbucks in China and I look forward to further elevating the mission and values of our company through growth and innovation for our Chinese partners and customers.”
