One of Shanghai’s most bustling landmarks, the Bund, will be home to the company’s office. The brand’s first offline space, Shanghai Collector’s Lounge, will open its doors in December 2022, offering services such as collecting, selling, and trading watches.

“The lounge room will be an all-in-one stop, providing a space for in-person experiential exhibitions and meetups in addition to its retailing functions. It will be like a club with a modern retro interior style,” Zhang told Chinese media outlet Jiemian.

A number of global sports icons, including Michael Jordan and Giannis Antetokounmpo, invested in the start-up in 2017. The company’s new business initiative, offline lounge rooms, will also be introduced this year in Switzerland, Saudi Arabia and the US.