The first Legoland Resort in China will open in October 2023 in Southwest China’s Sichuan Province, and will receive a total investment of 5.5 billion yuan.
Being developed by Merlin Entertainment, the opening of the resort further signifies commitment from multinational entertainment corporations that are ramping up investment in China. A huge demand from Chinese consumers has attracted foreign entertainment firms to move into the domestic market.
According to Nick Varney, CEO of Merlin Entertainment, the company plans to invest in building more resorts in both Shenzhen and Shanghai before looking on to explore different cities in the future.
Earlier this year, the company revealed plans to build the world’s largest Legoland Resort in South China’s Shenzhen Province, with this expected to be complete in 2024. This move shows that the firm intends to compete with other big players including Shanghai Disney and the Universal Studios theme park in Beijing. The Shenzhen resort will boost local economic development and bring more entertainment options for Chinese tourists during the holidays.
