The Sloane Stanley Estate has announced that the luxury womenswear brand, Chinti & Parker, has opened its first permanent store on King’s Road following a raft of collaborative and successful pop-ups over the last two years.
Chinti & Parker has opened its debut store at 322 King’s Road, nearby to retailers such as Birdie Fortescue and Love My Human Townhouse. Boasting luxury cashmere and designs that celebrate joyful colour, timeless shapes, and innovative texture, Chinti & Parker adds a unique element to the heart of Chelsea, delivering collections to enliven and invigorate women’s wardrobes. Designed in-house by the brand, the interior delivers a minimalistic and sleek customer experience with a variety of collections on display.
Rachael Wood, Co-Founder of Chinti & Parker, commented on the brand’s permanent debut: “We have experienced so much success from our pop-ups on the Sloane Stanley Estate and it’s been great to work with a supportive and cooperative landlord that understands our needs and allows us to succeed in one of the most famous retail locations in London. This marks an important step in Chinti & Parker’s journey, and we can’t wait to continue embedding ourselves in this location and be a part of an inspiring and innovative group of tenants.”
