The quick-serve restaurant company has said it opening a new restaurant, called Farmesa, at Third Street Promenade in Santa Monica, California.
The concept will have a soft opening with an abbreviated menu and limited hours before it is officially opened in March.
Farmesa is located in the Kitchen United Mix food hall at Third Street. (Kitchen United Mix is an updated take on a ghost kitchen. It combines the operations of multiple brands in one central location so that customers can order from different restaurants in one place and brands can try out new concepts, etc. without taking on pricey real estate.)
Farmesa customers will be able to place an order on-site via kiosks at the Kitchen United space or on Kitchen United’s website. They can also order pickup and delivery through apps such as DoorDash and Uber Eats.
“Launching Farmesa in the Kitchen United Mix food hall in Santa Monica and partnering with third-party partners for pickup or delivery will allow us to reach a large number of consumers, learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding,” said Nate Lawton, VP of New Ventures at Chipotle. “We believe there’s an opportunity to serve premium, craveable food every day and we’re eager to bring this new concept to life.”
