Choice Market Debuts AI-Powered Store

Choice Market has opened a cashierless store at The University of Colorado Anschutz Medical Campus in Denver.

The Denver-based retailer has opened a location in its new, small-sized (less than 2,000sq ft) “mini-mart” format at The University of Colorado Anschutz Medical Campus in Denver. Open round the clock, 365 days per year, the new Choice leverages artificial intelligence and vision systems to checkout customers without a cashier.

Similar to Choice’s other three locations, the shopping experience at the new store is powered by “Choice Now”, a frictionless shopping technology that allows customers to enter their payment information on the Choice app, select their purchases and just walk out. As its first mini-mart, however, the Anschutz store is the first Choice to operate without a cashier to be open 24 hours a day.

The company plans to include the technology in all future stores. Two more Denver locations are opening soon, with expansion beyond Denver planned for 2023.

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