The UK’s leading Asian QSR brand, Chopstix, has opened its second site with Butlin’s, with a launch at Butlin’s Minehead.
The location – the brand’s fifth new site this year – continues Chopstix’s impressive growth trajectory, with strong franchise partners, such as Butlin’s, proving decisive in the rapid expansion.
The Chopstix site forms part of a broader £1.2M investment from Butlin’s to improve the food offer in the Boardwalk area of the resort. The Minehead launch follows a highly successful opening at Butlin’s Bognor Regis last summer, which has prompted the holiday operator to explore a future roll-out at its Skegness resort as well.
Full management of the Minehead site will be overseen by Butlin’s, with all team members, including ten brand new hires, undergoing a full Chopstix induction, in order to be truly embedded in the ethos of the brand. Butlin’s guests will be able to enjoy Chopstix favourites, including Teriyaki Beef and Caramel Drizzle Chicken, as well as sides ranging from Spring Rolls, to Chicken Balls, Prawn Crackers, and Salt ‘n’ Pepper Potatoes.
Sam Elia, Co-Founder of Chopstix, said: “We’re delighted to be extending our partnership with such an iconic resort operator in Butlin’s. The first six months of trading at Bognor Regis has shown how well Chopstix works with Butlin’s and its guests, so I have no doubt the Minehead location will deliver the same, fantastic returns.”
