Chow Tai Fook posts strong profit despite retail turmoil

Chow Tai Fook, the Hong Kong headquatered jeweller has ended the financial year with a $374m profit attributable to shareholders. Whilst that is almost forty percent down on last year, it underpins the strength of the company at a time that retail sales in Hong Kong and China have been ravaged by the global pandemic.

“We shall continue our market expansion strategy through franchise model as the situation stabilises and the online-offline channel integrations to take advantage of the digital trends. Also, we shall continue our multi-brand strategy to better serve each unique customer segment.” However, the company expects the Hong Kong and Macau market to remain challenging in the foreseeable future. 

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