The iconic luxury retailer is taking over the Corner Shop at Selfridges’ London flagship, for a beach-themed pop-up throughout the month of June.
Called ‘Loubi’s on the Beach’, the immersive retail concept throws customers into a summery scene, complete with a boardwalk, beach huts, a kiosk and a ‘lifeguard’ on site. On offer will be shoes, leather goods and accessories from the brand’s Greekaba summer collection, which is inspired by Athens and the Cyclades.
As well as this, customers can enjoy a limited-edition Christian Louboutin branded ice cream and a chilled seltzer that is all served from the featured kiosk.
The pop-up space is home to a collection of limited-edition beach essentials including swim sets, a bat and ball for beach games, enamel cups, water bottles and surfboards which come styled in three different prints.
Selected products from the range will be available online and at Selfridges Manchester Exchange from July.
