The parent company of Carl’s Jr. and Hardee’s, along with its franchise community, will invest half a billion dollars in overall transformations, including $60M alone from CKE on corporate locations.
The project, which goes beyond the standard exterior franchise makeover, will focus on physical and digital transformations during the next four to six years, with more than 500 restaurant locations across 20 markets being updated by the end of the year. With 95 per cent of all restaurants already committed to the reimage efforts, this will be a priority business initiative for Carl’s Jr. and Hardee’s during the coming years, the company said.
The reimaging will focus on holistic renovations, technology advancements and streamlined operations for improved guest, franchisee and employee experiences. The physical changes range from new signage, brand statement elements, freshly installed interior and exterior digital menu boards to upgraded lighting, bathrooms and subway tiling.
“This initiative is a revolutionary moment for Carl’s Jr. and Hardee’s that is long overdue,” said CKE Chief Brand Officer Chad Crawford. “These transformations are more than a fresh coat of paint. They are about telling our customers, team members and franchisees that they are heard and valued.”
