Claire’s Ramps up European Expansion

The young women’s jewellery and accessories retailer plans to open 50 stores within the European Union in 2023.

The expansion includes 10 locations in Italy, with stores in Venice, Rome, Florence, Milan and Naples. Claire’s opened its first Italian store in 2012, in Milan, and today has more than 40 stores open within the market.

The company currently has more than 900 owned stores and 2,100 partner retailer locations across Europe through its consumer products business. Claire’s consumer products program includes retailers across Europe, including Galeries Lafayette, as well as toy retailers Smyths, King Jouet, Maxi Kids and Toys “R” Us.  The brand’s presence has also grown throughout the UK in retailers such as Asda, Matalan, New Look, Coop and more.

In the US, Claire’s has been expanding via partnerships with other retailers, including Macy’s and Walmart, with its products now available in more than 2,500 Walmart stores and in more than 360 Claire’s store-in-stores at Walmart locations. It also has a presence in grocery chains, including Albertsons, Kroger, Giant Eagle and more.

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