The pop-up will be available until April 6 and will allow visitors to breathe in fresh air in the bustling city centre.
The pop-up encourages sufficient oxygen to the skin, ensuring it looks bright and even. The masks that many are wearing as a result of the Coronavirus pandemic means that skin cells are deprived of oxygen, leading to dull and poor complexion.
The three-meter high “BRIGHT + Oxygen Bubble, inspired by the unique” Double Oxyenating Power” of Bright Plus Advanced Brightening Dark Spot-Targeting Serum, is a giant installation filled with green plants that keep releasing oxygen. Walking into the bubble is like being in nature, allowing the body, mind and skin be exposed to fresh air.
Next to the Oxygen Bubble is the “touchless” BRIGHT + Oxygen Game, where you are to virtually hold a Bright Plus Serum and use it to remove darks spots with oxygen bubbles within a limited game time. As easy as it may seem, the game is meant to challenge your hand-eye coordination and reflexes.
