The new e-commerce store was launched as a response to the growing need to optimise the consumer experience in the digital world.
Founded in Porto by German businessmen Ferdinand Claus and Georges Schweder, the Claus Porto brand is already available in more than 60 countries. In addition to its existing e-commerce offering, the brand also invests in its own spaces, and has four stores in Portugal – a flagship store in Porto, a pop-up store in Vila Nova de Gaia, and two stores in Lisbon. Internationally, the brand has opened a store in Tokyo and New York.
Carla Casal, Claus Porto’s E-Commerce Manager explains that “this step was inevitable” for the brand in which since its foundation, “tradition and innovation have always been side by side.” They continue: “Claus Porto’s 134 years allow us to say, with great pride, that we have followed the evolution of the world, adapting our strategies and always guaranteeing the excellence of our products and the satisfaction of our customers.”
