The brand is linking its new e-commerce site to its brick-and-mortar stores located in Culver City and Orange County, California.
As part of this effort, the retailer recently launched “a store as a service” concept at its 100,000sq ft HD Buttercup Design Center flagship store in Culver City. The flagship is providing flexible shop-within-shop spaces, which can be custom-designed for digitally native wholesale brands seeking a physical presence.
In a recent exclusive interview with Chain Store Age, Jack Kiefer, CTO of Coco Republic, said the architecture serves as a “power strip” in between its Storis ERP system and other applications, with BigCommerce as its web platform.
The retailer also utilises Salsify as its product information management (PIM) and digital asset management (DAM) platform, with Blueconic as its customer data platform and Ayden as its credit card processor. The composable architecture allows Coco Republic to plug in best-of-breed SaaS applications.
“We want to be able to subscribe to and get services to help us manage the best applications that will enable Coco Republic to accomplish our business goals,” Kiefer said in the interview. “For example, if we want to generate cash at the end of a quarter, instead of shipping complete during the current month, we’ll ship open orders that may be 60 per cent in stock or 60 per cent complete, versus 100 per cent. The environment we are building will give us the flexibility to accommodate those needs.”
