An upscale footwear and accessories brand opened a pop-up store in the Big Apple — but in an unlikely place. Cole Haan’s new pop-up store can be found at the National Retail Federation’s annual conference, NRF 2020 Vision, which is being held at the Jacob Javits Center in New York City from Jan. 12-14. The pop-up is located inside the booth of retailer’s e-commerce solution provider, Aptos.
The pop-up shop features the retailer’s gravity-defying GrandPro Rally Sneakers, and a new line of Zerogrand outerwear. NRF attendees can place mobile orders onsite and have merchandise delivered to their hotel rooms — two services that are supported by Aptos’ fulfillment and order management solutions.
Cole Haan, which operates more than 100 stores in the U.S., and abroad, is currently preparing to take its company public. In October, the company confidentially submitted a draft registration statement with the Securities and Exchange Commission relating to the proposed initial public offering of its common stock. The size and price range of the proposed offering have not yet been determined. Cole Haan is owned by U.K. private equity firm Apax Partners, which acquired the company from Nike in 2013.