Supermarket giant Coles has launched a new online payment method in conjunction with customer loyalty program Flybuys.
The new payment method allows customers to collect points through a speedier online checkout process by removing the need to enter payment and delivery information separately. Flybuys members information are also stored for faster transactions.
“It takes fiddly steps out of the checkout process and helps the retailers compete against the likes of Amazon, who set the bar high with single-click ordering, flybuys benefits because it will increase the number of transactions linked to the scheme.” – Jonathan Reeve – Digital Retail Specialist
