World-renowned sports company PUMA have joined forces with luxury brand Ferrari to launch the ION F footwear featuring an elevated and thoughtful design.
The new Ferrari ION F sneakers by PUMA are part of Ferrari’s fashion-led collection that takes inspiration from the factories constructing the iconic Italian sports cars. For the new footwear, Ferrari evolved their legacy of sports cars for the sneakers whilst PUMA were inspired by the aerodynamics and engine boost of those icons featuring the Prancing Horse.
This collaboration embraces iconic elements of the Ferrari SF90 Stradale which have been translated directly into the footwear. The ION F is part of Ferraris new fashion collection and the range as whole is inspired by the connection of the curves of Ferrari cars and the human anatomy highlighting the link between clothing, car and body design choices that translate into a robotic outlook.
A capsule collection that is both visual and functional, it originated in the iconic design of well-known Ferrari cars that have been studied, dissected, morphed and ultimately turned into wearable items.
